PAPERBOARD PACKAGE OF THE YEARGraphic Packaging International
This package uses the best of what paperboard has to offer to create a unique look with a broad base of consumer support. Combining shape with function, this package successfully repositions a well known product as a premium brand alternative. With strong shelf impact and brand differentiation, the package is complete with “outrigger” feet for shelf stability and a tear-away panel and reclose on the back that provides ease-of-entry and use.
Moet & Chandon Bubbles of Seduction
Representing the upscale possibilities of paperboard, the jury found this rigid box to be a unique and stylish example of how paperboard packaging can become an integral part of the product’s offering and the consumer’s experience. Available only through high-end spirit retailers as part of a Valentine’s Day promotion, the hat box concept offered a value-added and prestigious appearance, with a little retro touch. The package perfectly communicates extravagance, luxury, sophistication, and decadence.
INNOVATION AWARDTPC Printing & Packaging
Jack Daniel's International
For this year’s winner, the innovation was in the details. The jury was particularly impressed with the package’s unique interactive component, and disassembled and reassembled the package several times in full appreciation of its features.
Graphic Packaging International
This year’s inaugural Eco Award winner impressed the jury with its eco-friendly elimination of plastic and its positive impact on system economics, including shipping and warehousing.