PAPERBOARD PACKAGE OF THE YEAR and...RIGID BOX OF THE YEARBert-Co
Norman Lear DVD Collection
The objective for the packaging was to create a high perceived value and to minimize the space to house multiple discs without the need of plastic trays. The box set and length of packaging make it stand out on the retail shelf. And the collector’s packaging is more likely to be retained and reused.
FOLDING CARTON OF THE YEARGraphic Packaging International
This carton is designed to give an upscale look by utilizing a subtle gold background printed on a metalized polyester board lamination. The design melts into Dove’s iconic ribbon swirl and a color-coded base area which identifies a specific gift occasion (Birthday, Thank You, etc.) A cloth ribbon tied into a bow is attached around the narrow neck of the carton to reinforce the special nature of this delicious gift while providing a unique package shape. All of these elements combine to provide the consumer with an opportunity for purchasing a “little something extra” that will not break the bank but is still seen as special.
INNOVATION AWARDGreat Northern Corporation
Kleenex Hand Towels
This package has a unique shape to meet towel rack and counter-top functionality and includes an inside printed window to aid single-pull dispensing, a unique 45 degree grain direction scoring profile, custom-designed interior flaps that form and seal on automated equipment, and a tear-out perforation that provides an easy to open, clean window that maintains holding integrity.
The box is printed with tinted UV metallic inks to create a metalized effect with optimum sheen and a high rub formula for ink and coating to prevent abrasion and scuffing on embossed elements. A custom rotary tool improved score bend ratios to facilitate automated machine filling and provide a crisp fold line.
ECO AWARDMeadWestvaco Corp.
Multi-Component Basket Carrier
This carrier utilizes more uncoated paperboard than traditional basket carriers as well as a lower caliper combination to create a basket that is 30% more efficient to our pack-out, resulting in better pallet efficiencies, lowered fuel costs, and improved warehouse storage.