How Paperboard Packaging Manufactures Can Escape the Commodity Business

4/23/2018

Converters of paperboard packaging might be feeling the squeeze right about now. With RFPs, reduced volumes, and shrinking margins, our industry might seem like a commodity business and a race to the bottom. Yet there are techniques we can use to add value to our packaging and break free from the commodity game. PPC’s recent Spring Meeting in Baltimore showed attendees how to do just that. 

commodity business
folding carton
package design
rigid box
spring meeting

A Simple History of Paperboard

4/4/2018

You want to sound smart in front of customers and colleagues, right? Fortunately, you don’t have to be a scholar in packaging studies to become a knowledge leader in the industry! Start by checking out this quick history of paper and paperboard packaging. Armed with a few unique facts, you’ll be able to strike up engaging and exciting conversations at your next professional event. Here’s a good factoid to pull out: “Did you know that the folding carton was invented by mistake?"

folding carton
folding carton boot camp
history
paperboard
paperboard packaging

5 Folding Carton Structures With the "WOW" Factor

3/22/2018

Some products cry out for extraordinary packaging. That’s why a basic rectangular box might not cut it if you’re designing for super-premium chocolate or rare anti-aging serums. In these cases, you need to show your customers just how spectacular folding cartons can be. With so many unique and exciting structures to choose from, cartons can literally become pieces of art on the store shelf. 

Here are five fascinating structures from PPC’s Ideas & Innovation design handbook that are sure to wow customers. 

folding carton
package design
paperboard packaging

Packaging in the Experiential Economy

3/12/2018

By Mike Ferrari, Ferrari Solutions, LLC

Remember when toothpaste cartons were simple? Just 20 years ago, the norm was a white carton with two-to-three-color printing and a health endorsement boasting that “four out of five doctors recommend” the product. The entire message was about health and cavity fighting.

Yet the message has changed...

consumer packaging
consumers
e-commerce
folding carton
innovation
paperboard packaging

The Competitive Edge in a Commoditized World

2/26/2018

By David Friedman, CEO, High Performing Culture, LLC

Have you noticed that it’s harder than ever before to truly differentiate yourself? Whether you boast your innovative folding carton designs or sustainable solutions or unbeatable speed to market, doesn’t it seem like your competitors are saying the same things about themselves? 

If you have a hunch that your prospects and current customers think you’re pretty much like everyone else, you’re probably right. And when customers can’t figure out what makes anyone different, they buy strictly on price, and none of us want to be in that kind of market!


commodity business
company culture
competition
spring meeting
Vox Blog Latest Articles
How Paperboard Packaging Manufactures Can Escape the Commodity Business
  • How Paperboard Packaging Manufactures Can Escape the Commodity Business
    4/23/2018

    Converters of paperboard packaging might be feeling the squeeze right about now. With RFPs, reduced volumes, and shrinking ...

  • How Paperboard Packaging Manufactures Can Escape the Commodity Business
  • How Paperboard Packaging Manufactures Can Escape the Commodity Business
    4/23/2018

    Converters of paperboard packaging might be feeling the squeeze right about now. With RFPs, reduced volumes, and shrinking ...

  • How Paperboard Packaging Manufactures Can Escape the Commodity Business
  • How Paperboard Packaging Manufactures Can Escape the Commodity Business
    4/23/2018

    Converters of paperboard packaging might be feeling the squeeze right about now. With RFPs, reduced volumes, and shrinking ...

  • A Simple History of Paperboard
  • A Simple History of Paperboard
    4/4/2018

    You want to sound smart in front of customers and colleagues, right? Fortunately, you don’t have to be a scholar in ...