5 Folding Carton Structures With the "WOW" Factor

3/22/2018

Some products cry out for extraordinary packaging. That’s why a basic rectangular box might not cut it if you’re designing for super-premium chocolate or rare anti-aging serums. In these cases, you need to show your customers just how spectacular folding cartons can be. With so many unique and exciting structures to choose from, cartons can literally become pieces of art on the store shelf. 

Here are five fascinating structures from PPC’s Ideas & Innovation design handbook that are sure to wow customers. Packaged in one of these cartons, a product’s quality and exclusivity become undeniable. 


1. Twist carton
Despite its angular, futuristic look, this carton actually has a conventional straight-line glued reverse-tuck design. Diagonal scores and a “twist” when the carton is erected both add to the design’s unique character—all while maintaining sound manufacturing processes. A similar package manufactured by PPC member Edelmann received a gold award in the 2016 North American Paperboard Packaging Competition (pictured above). 

2. Carton with arcuate recessed facets
Here’s another engaging structure that’s simpler than it appears to be. The basic design is a full overlap seal-end carton (FOSE) that folds on conventional working scores. The wow-factor comes from a series of curved scores, radiating from the corners, that depress the corners when the carton is erected. The result is a highly sculpted carton with an unconventional appearance.

                                 

3. Multi-faceted octagonal carton
Complex. Geometric. Totally awesome. This carton is labor-intensive to assemble, but for certain high-value specialty items, the striking appearance may justify the cost. Be bold with this one.


                                                                                                                        

4. 90° rolled end-closure carton
More minimal in its design, this carton nonetheless adds intrigue with the dramatic, sweeping top-closure. A basic reverse lock secures the closure, creating a simple, elegant look that is a breath of fresh air on the store shelf.  



5. Gusseted pyramid closure carton

Bringing to mind the marvels of the ancient Egyptians, this structure is dignified and unique. It is finished with lacing or a stretch band that seals the top of the carton, providing an interesting flowering effect when the consumer opens the package. Despite its grandeur, this shape is also fairly practical to handle in transit.

What other folding carton structures are sure to wow customers and attract consumers? Let us know in the comments!  

folding carton
package design
paperboard packaging
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