Designers are a key asset to any paperboard packaging manufacturer. Although some customers may approach their manufacturer with a complete design, others look to the manufacturer’s designers for unique and ingenious packaging solutions. With customers’ packaging in their hands, it is crucial that the design team be a wellspring of creative ideas and unique concepts. Fortunately, creativity isn’t a genetic trait that some have while others don’t. Creativity is a human quality that can be nurtured and expanded—often in ways that seem counterintuitive. Here are four surprising ways to boost a design team’s creativity.