Term: consumers
3 post(s)

Packaging in the Experiential Economy

3/12/2018

By Mike Ferrari, Ferrari Solutions, LLC

Remember when toothpaste cartons were simple? Just 20 years ago, the norm was a white carton with two-to-three-color printing and a health endorsement boasting that “four out of five doctors recommend” the product. The entire message was about health and cavity fighting.

Yet the message has changed...

consumer packaging
consumers
e-commerce
folding carton
innovation
paperboard packaging

You Can Design for E-Commerce Without Reinventing the Carton

2/12/2018

Carton converters: do you think that e-commerce trends only affect corrugated shippers? Think again. E-commerce is so ubiquitous today that consumers are taking to Amazon and other e-retailers to buy even basic household goods. This means that even if your cartons aren’t specifically meant for e-commerce, consumers might still purchase them online—and your customers may want you to optimize your designs for this very possibility.

consumers
design trends
e-commerce
folding carton

Planning for Next Year? Check Out the Trends Report

11/16/2017

With 2017 almost over, it’s time to start thinking about the next year and beyond. The recently released Trends: 2017 Industry Outlook and Market Data Report is a great place to get economic and consumer trends for the next five years. Best of all? Our industry is growing. The report forecasts that U.S. folding carton shipments will grow at a 0.4 percent annual rate over the next five years, reaching a value of $9.6 billion!

 

consumers
economy
paperboard packaging
trends report
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