Term: competition
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The Competitive Edge in a Commoditized World

2/26/2018

By David Friedman, CEO, High Performing Culture, LLC

Have you noticed that it’s harder than ever before to truly differentiate yourself? Whether you boast your innovative folding carton designs or sustainable solutions or unbeatable speed to market, doesn’t it seem like your competitors are saying the same things about themselves? 

If you have a hunch that your prospects and current customers think you’re pretty much like everyone else, you’re probably right. And when customers can’t figure out what makes anyone different, they buy strictly on price, and none of us want to be in that kind of market!


commodity business
company culture
competition
spring meeting
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