Term: consumer packaging
1 post(s)

Packaging in the Experiential Economy

3/12/2018

By Mike Ferrari, Ferrari Solutions, LLC

Remember when toothpaste cartons were simple? Just 20 years ago, the norm was a white carton with two-to-three-color printing and a health endorsement boasting that “four out of five doctors recommend” the product. The entire message was about health and cavity fighting.

Yet the message has changed...

consumer packaging
consumers
e-commerce
folding carton
innovation
paperboard packaging
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