Term: marketing
9 post(s)

How to Craft Your Sustainability Story

2/6/2017

The paper and packaging industry has an incredible story of sustainability to tell. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing the industry’s positive story to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Our industry’s sustainability successes can help you get and keep new business, as well as boost your reputation among key stakeholders.

marketing
paper recycling
paperboard packaging
social media
sustainability
ticcit

The Growth of E-Commerce Packaging

5/27/2015

Today consumers purchase many goods on their computers or tablets; in fact, online sales in the U.S. are expected to reach $414 billion—or 11% of total retail sales—by 2018. E-commerce packaging must protect a product during shipping as well as foster a positive brand experience upon arriving at the consumer’s doorstep. Fortunately, paperboard leads the way on both fronts.
e-commerce
marketing
paperboard packaging
retail

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability

Beyond QR: What’s Next for On-Package Mobile Marketing

12/4/2014

Today’s consumer wants to be engaged, informed, and entertained by the brands with which they do business. Paperboard packaging has been able to facilitate these important marketing functions with its flat, printed surfaces that are well suited to deliver cutting-edge interactive product information, in-store sales, and entertaining games, and more...

 

augmented reality
marketing
mobile technology
paperboard packaging
qr code

5 Brilliant Ideas for Social Media Posts

11/26/2014

In previous blogs, we touched on why you should use social media to promote your business and which platforms may be most appropriate to do so. But now that you’ve set up your accounts, what kind of topics should you post? Here are five ideas on how to position your company for success via social media.

community service
marketing
paperboard packaging
social media
sustainability
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