Term: e-commerce
3 post(s)

Packaging in the Experiential Economy

3/12/2018

By Mike Ferrari, Ferrari Solutions, LLC

Remember when toothpaste cartons were simple? Just 20 years ago, the norm was a white carton with two-to-three-color printing and a health endorsement boasting that “four out of five doctors recommend” the product. The entire message was about health and cavity fighting.

Yet the message has changed...

consumer packaging
consumers
e-commerce
folding carton
innovation
paperboard packaging

You Can Design for E-Commerce Without Reinventing the Carton

2/12/2018

Carton converters: do you think that e-commerce trends only affect corrugated shippers? Think again. E-commerce is so ubiquitous today that consumers are taking to Amazon and other e-retailers to buy even basic household goods. This means that even if your cartons aren’t specifically meant for e-commerce, consumers might still purchase them online—and your customers may want you to optimize your designs for this very possibility.

consumers
design trends
e-commerce
folding carton

The Growth of E-Commerce Packaging

5/27/2015

Today consumers purchase many goods on their computers or tablets; in fact, online sales in the U.S. are expected to reach $414 billion—or 11% of total retail sales—by 2018. E-commerce packaging must protect a product during shipping as well as foster a positive brand experience upon arriving at the consumer’s doorstep. Fortunately, paperboard leads the way on both fronts.
e-commerce
marketing
paperboard packaging
retail
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