What Now? Sales Actions to Take Now.

Bill Farquharson

Bill is a sales trainer, writer, and presenter for the Graphic Arts with 35 years of been-there, sold-that sales. He comes from our industry, giving him a unique perspective as he teaches sales growth by combining oldschool wisdom with new world techniques.

He is best known for his widely available sales training content:

• A Short Attention Span Sales Tip on Mondays;
• His (com) Sales Challenges blog on Tuesdays;
• His weekly Short Attention Span Sales podcast episodes on Fridays;
• His Printing Impressions sales column each month;
• Three sales books available on Amazon:
  • The 25 Best Print Sales Tips Ever!
  • The 25 Best Sign Sales Tips Ever!
  • Who’s Making Money at Digital/Inkjet Printing…and How?

Bill’s passion for the industry and love of learning comes through with every live presentation and every weekly coaching call. He is full of new ideas for solving old sales challenges, not to mention a lot of fun to work with and listen to! Bill delivers a fundamental message: Make a high-value, well-researched sales call on the right target market using a prospecting process applied with diligence and success is inevitable.

Through all of his content, Bill shares the wit and wisdom from the experienced mind of a 35+ year sales veteran.

If you’d like to ask a question…

• On your desktop, you can type in a question at any time in the Q&A function (anonymous questions can be asked) which can be seen only by the host until answered

If you’d like the chance to speak on a topic…

• On your desktop, raise your hand as indicated on the bottom of your screen. Once speaking permission is granted you can unmute yourself and begin to make your statement
• If dialed in from phone, select *9 to raise your hand in the conversation, once permission is granted, press *6 to unmute yourself

Once you have made your statement, the host will remove your speaking permission to allow others the opportunity to share their position.

Rules & Regulations

All questions and comments must abide by the PPC Antitrust Policy.

DO Talk About:

• Keeping employees safe.
• How to work through regulations to keep operating as an essential business. What has been successful and what hasn’t?
• What ways you have found to keep the workflows operating.
  • Ex: when you cannot physically hand the sample between people
• Other best practices to make boxes during this disruption.
• What you have learned about yourself as a leader.

DON’T Talk About:

• I am considering adding/subtracting workers, overtime, or shifts…
• I am shifting work between facilities or outsourcing…
• I expect volume or the market to increase/decrease…
• I am buying more or less of a certain substrate or product…