1 PM EDT
You will hear an update on the Paper and Packaging Board consumer campaign, see some of the latest content promoting paperboard packaging innovation and our sustainability initiatives and learn about a new resource to support the customer/B2B audience! P+PB has developed a Sales Channel Toolkit designed to augment your customer conversations and can be passed along to your downstream customers as a resource.
Presented By
Mary Anne Hanson
Executive Director
Paper & Packaging Board
For the last six years, Mary Anne has been the President of the Paper and Packaging Board (P+PB) leading the Paper and Packaging – How Life Unfolds® national consumer and B2B campaign. The campaign is designed to slow the decline in paper use and reinforce and grow preference for paper-based packaging. Mary Anne oversees all aspects of the campaign including research, strategy, messaging and campaign metrics.
Prior to joining the Paper and Packaging Board six years ago, Mary Anne worked in a wide range of industries promoting plastics, seafood and flowers. Today she works with a staff of 10 to bring the Paper and Packaging – How Life Unfolds®campaign to life for the approximately 45 paper manufacturers and importers who fund the program. P+PB’s program is structured similarly to agricultural promotion efforts like the campaigns for beef, eggs and cotton that are familiar to many Americans.
Mary Anne is a paper and paper packaging enthusiast who loves to read magazines, catalogs and the newspaper. Further fueling her love of all things paper and packaging, is the world of online shopping and the boxes that bring groceries, occasional take-out dinners, and other life-essentials to this busy working mom’s door.
Learn More
The Paper and Packaging Board promotes the use of paper products and paper-based packaging by highlighting the value they bring to our daily lives. The Paper & Packaging – How Life Unfolds® national marketing campaign shows how paper and packaging enhance business and personal productivity, creativity and learning and help protect and deliver the food and goods we want.
U.S. manufacturers and importers of these products collectively fund the board’s efforts including the goals of the Paper & Packaging – How Life Unfolds® campaign.
How it Works
If you’d like to ask a question…
- On your desktop, you can type in a question at any time in the Q&A function (anonymous questions can be asked) which can be seen only by the host until answered
If you’d like the chance to speak on a topic…
- On your desktop, raise your hand as indicated on the bottom of your screen. Once speaking permission is granted you can unmute yourself and begin to make your statement
- If dialed in from phone, select *9 to raise your hand in the conversation, once permission is granted, press *6 to unmute yourself
Once you have made your statement, the host will remove your speaking permission to allow others the opportunity to share their position.
Antitrust Reminder
Rules & Regulations
All questions and comments must abide by the PPC Antitrust Policy.
DO Talk About:
- Keeping employees safe.
- How to work through regulations to keep operating as an essential business. What has been successful and what hasn’t?
- What ways you have found to keep the workflows operating.
- Ex: when you cannot physically hand the sample between people
- Other best practices to make boxes during this disruption.
- What you have learned about yourself as a leader.
DON’T Talk About:
- I am considering adding/subtracting workers, overtime, or shifts…
- I am shifting work between facilities or outsourcing…
- I expect volume or the market to increase/decrease…
- I am buying more or less of a certain substrate or product…
Platinum Sponsors
Event Sponsors
