Unboxing Inclusion: Elevating Accessibility in Packaging Design
The Paperboard Packaging Council is proud to present this webinar on accessibility in packaging with Victoria Watts, Founder of VictoriaLand Beauty and Innovator & Disability Rights Activist at The CyR.U.S. System.
Victoria started VictoriaLand in a quest to solve her own personal skincare needs that weren’t being met by the market, but those concerns quickly took a backseat when her son Cyrus was born with a rare hereditary disorder that affects the retina with symptoms that can include vision loss or blindness. Since then, Victoria became determined to offer the visually impaired the same ability to experience and enjoy beauty as her sighted friends.
She started to experience the world through her son and realized this world could be a more inclusive place for the visually impaired. People who are visually impaired crave independence just like everyone else, and with today’s technology and resources, it should be a standard practice that products are packaged in a way that makes them accessible for all.
We’re excited for PPC members to have the chance to meet Victoria. We encourage everyone to attend this one-hour webinar and hear her perspective on modern accessible packaging.
About Victoria Watts
Victoria is an innovator and disability rights activist who is passionate about creating accessible products for people with vision loss. Inspired by her visually impaired child, she developed The CyR.U.S. System, a universal tactile packaging language that uses QR codes and raised symbols to help individuals with any degree of vision loss easily and safely identify products. With a strong commitment to innovation and making a positive impact, she actively advocates for the visually impaired community and serves on the board of trustees for the American Foundation for the Blind.