Packaging design is always evolving. Consumer preferences change and new technologies emerge. To stay relevant, it’s crucial to stay on top of the latest trends.
At PPC, we track the pulse of folding carton design through our annual North American Paperboard Packaging Competition. Here are four interesting trends we noticed in the entries from the most recent competition:
Converters Take Advantage of Digital
We launched a digital printing and converting category in the 2018 competition, and this year’s event saw more digital entries than ever before, showcasing the expanded use of digital capacities.
Judge Tony Hitchin, General Manager of Pro Carton, said, “Digital print and cutting is being used much more widely, and not just for personalization, but also to add speed and flexibility to the supply chain.”
Zumbiel Packaging submitted one such digital entry, folding carton sleeves for Home Chef’s fresh, refrigerated, ready-to-cook meal kits. Home Chef offers seasonal menu offerings, which means that exact ingredients and nutritional facts are not available well in advance. Home Chef’s need for flexibility lent itself perfectly to Zumbiel’s digital printing and workflows.
This is exciting: Zumbiel receives 24 new graphic files for various meal kits each week. They then print, cut, and glue those 24 unique SKUs in 24-48 hours. The filled cartons hit store shelves nationwide no later than two weeks after Zumbiel receives the art. Now that’s an extraordinary new level of speed and flexibility our industry can offer customers!
Beverage Packaging Goes Green
The beverage market is by far the largest end-user of folding cartons in the United States, with an estimated 23.0% (1.11 million tons) of total carton shipments in 2018.
That said, we were pleased to see the great strides in sustainability from the beverage space this year, specifically in terms of replacing plastic with renewable paperboard. There was a significant move away from plastic hi-cones and shrink-wrap to highly decorated carton-based multipack solutions for both bottles and canned drinks. Not only does this move favor a more environmentally-friendly substrate, it also allows for the use of high-end finishings and design techniques unique to paperboard.
‘Virtual Window’ & Other New Techniques
Judge Dr. Nona Woolbright, Associate Professor of Graphic Communications at Clemson University, remarked this year, “I noticed an overall increase in the use of finishing techniques. When these applications were added to beautifully designed and exciting pieces, the overall visuals were stunning.”
One new design concept for 2019 was the ‘virtual window.’ PaperWorks Industries, Inc. added this feature to a Tampax Pearl carton, substituting a plastic window for a descriptive graphic of the product inside. Designed to appear as though it were a window on the pack, the graphics include appropriate shadowing and depth-of-field. An innovative and sustainable design move!
Other interesting techniques included intricate laser die cutting that eliminated the need for printing; gradient glitter that either changed in color or intensity from the top to bottom of the carton; and innovative new tamper-resistant designs.
An Industry Dedicated to Advancement
While most of the packaging entered is made for customers, our competition does feature a self-promotion category. These are the boxes or samples that member companies send to prospects as marketing tools—and they generally showcase all the high-end, value-added converting techniques and capacities the converter has to offer.
This year, the quality of the promotional packs was sensational, with no expense spared to show the wide range of print and special effect capabilities. From velvety smooth coatings to unique structures, the self-promotional entries showed us that converters have been investing in the latest technologies. The industry is dedicated to advancement, and we couldn’t be prouder.
These trends only tell part of the story. Stay tuned to learn about the winning companies and the exciting packaging they’ve manufactured. We will be revealing the winners at our Fall Meeting, Oct. 23-25 in Minneapolis.