1:00 – 2:00 p.m. ET
PPC’s Design & Innovation Community proudly presents virtual programming to help designers stay on the cutting edge of innovation and explore the role of design within paperboard packaging.
In this hour-long discussion and networking event, Bruce Claxton, a Fellow of the Industrial Designers Society of America, Innovation Design Strategist, and professor at The Savannah College of Art and Design for the Design Management Graduate Program, will discuss ways businesses can transform with new kinds of thinking. Claxton will address why design approaches and creative thinking are of value to industries, and how the riskiest thing might be doing nothing to adapt or change your business. Claxton will also discuss the shift of commodity design approaches to a more strategic value that design can provide for the industry. Claxton will review several success stories from Motorola Solutions and conceptualize what the mindset is of a successful designer. Ultimately, Claxton will lead a lively discussion and provide ways in which attendees can reduce risk with innovation.
About Our Speaker
Bruce Claxton, FIDSA, is a professor at The Savannah College of Art and Design for the Design Management Graduate Program. This curriculum is about creativity, innovation, and design thinking. He has taught at SCAD for 7 years.
Bruce is a Fellow of the Industrial Designers Society of America (FIDSA). He is a past national president and board chair emeritus of IDSA. He is a past board member and is currently a regional advisor for the World Design Organization. Bruce was recently honored as one of the top 50 most notable design members of IDSA from the past 50 years. (Industrial Designers Society of America).
He led design for Motorola Solutions for 35 years as the Senior Director of Design Innovation and was recognized as a Distinguished Innovator for Motorola with over 60 patents. Design studios were developed in the U.S., Singapore, Malaysia, and Denmark.
His design team at Motorola achieved a long list of international design awards for decades. Some of the awarded products are in the Museum of Modern Art, Smithsonian National Museum as well as the Cooper Hewitt Design Museum. He is a board member of the Shanghai-based China Bridge International design research firm.
He is a frequent guest at international conferences and universities. Recent venues include China, Malaysia, Japan, Mexico, Brazil, Chile, and of course the U.S. His expertise is in industrial design, innovation, and creative thinking. He was a juror in the 2018 Australia Good Design awards competition as well as the Z Cool awards competition from Shanghai and again in 2019 as a juror for the Successful Design Awards in Shanghai.
He holds a bachelor’s degree in industrial design from the Cleveland Institute of Art
And a MID (Master of Industrial Design) from the Georgia Institute of Technology. He is also an alum of the Creative Problem-Solving Institute.
Antitrust Reminder
Rules & Regulations
All questions and comments must abide by the PPC Antitrust Policy.
DO Talk About:
- Keeping employees safe.
- How to work through regulations to keep operating as an essential business. What has been successful and what hasn’t?
- What ways you have found to keep the workflows operating.
- Ex: when you cannot physically hand the sample between people
- Other best practices to make boxes during this disruption.
- What you have learned about yourself as a leader.
DON’T Talk About:
- I am considering adding/subtracting workers, overtime, or shifts…
- I am shifting work between facilities or outsourcing…
- I expect volume or the market to increase/decrease…
- I am buying more or less of a certain substrate or product…