Welcome to PPC’s redesigned website. We started from the ground up with a new logo, refreshed branding, and a clean, modern layout that will engage the industry today and in the future.
A Modern Conversation
We designed the site as a conversation—between the association and our members, between our members and the industry at large. As you scroll through the home page, you’ll see content blocks that bridge into different discussion points and topics—all of which ultimately tell the story of PPC. The three green dots, like an ellipse in each content block, signal that the conversation has just begun.
A Modern Take
Clean. Fresh. Contemporary. Conversational. These words describe the site’s overall style. The bold, engaging design is both authoritative and approachable, equally editorial and inviting. As a nod to our industry, we feature graphic elements such as the center mark and color bar to divide sections.
The design approach began with PPC’s redesigned logo. Paying homage to a constructed folding carton or rigid box, the logo has confident, straight lines and bold, natural colors. The open corner not only represents a flap closure, it suggests the limitless creativity of our industry. The openness of the top portion also means that the logo will take on or “package” the background on which it is placed.
A Diverse Community
Why do you belong to PPC? We were so excited to tell a story of community, connection, and belonging in our new website. That’s why we’ve featured Communities of Interest prominently throughout. Whether you are a new leader, a rigid box manufacturer, a woman in leadership, a newcomer to the industry, a packaging student, or a teacher, PPC is the place to connect with your peers. PPC lets our diverse industry convene and connect, and we wanted the website to reflect that.
A Dynamic Resource
We want the website to serve as a robust educational resource for members, the industry, and anyone who wants to learn about paperboard packaging. The Industry Voice is a dynamic platform where you can access all of PPC’s content. We optimized it just like your favorite industry publication. You can categorize by topic: sustainability, advocacy, trends, community, and exclusive members-only content. We are looking for members to share their perspectives and knowledge, so reach out if you would like to participate as a guest blogger.
We invite you to explore the new website…and to return again and again to learn and connect with others in the industry. This resource is for you, and we hope you take advantage of all it has to offer.