Pantone recently announced its 2019 Color of the Year: Living Coral. Each year Pantone analyzes color trends and societal shifts to make their selection, and 2019’s orangey pink hue is meant to offer warmth and positivity in a world that individuals are increasingly experiencing as uncertain and impersonal.
Pantone says:
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.”
As a folding carton converter, you should be ready to design with Living Coral or similar colors. Your customers will want to appeal to consumers’ current needs and sensibilities this year. Although warm, energetic coral seems like a natural choice for the beauty and cosmetics sector, it could be used in any number of products, from dry goods to beverages. How will you use Living Coral in 2019?
Read more about Living Coral and Pantone’s Color of the Year here.