Dan Ahern, Senior Director of Global Innovation and Design at Graphic Packaging International, represents the spirit of innovation that has always been core to the paperboard packaging industry. With a passion for design, Dan’s journey in our industry offers invaluable insights into the evolving landscape of the field.
In an interview with PPC, Dan shared his inspirations, experiences, and perspectives on the transformative power of design. From humble beginnings to his current role driving innovation on a global scale, Dan’s story speaks volumes to the possibilities within the realm of packaging design.
PPC: What inspired you to work in design?
DA: It’s been quite a journey, really. I’ve often heard stories about how critiquing a child’s creativity can stifle their imagination. You know, like when a kid shapes something out of Play-Doh, like a horse, and someone remarks, ‘That doesn’t look like a horse, it’s more like a block.’ Well, I’ve been there. People sometimes fail to grasp the essence of creativity and can be critical of it. My parents, for instance, struggled to comprehend what creative professionals actually do. They couldn’t fathom that you could make a living through creativity, unlike conventional professions like doctors or lawyers. Yet, despite their initial skepticism, they supported my vision and dreams. I remember when I graduated from college with a degree in Art History, my father said, ‘What kind of job are you going to get with that degree?’ and I said, ‘I don’t know. But I know I’ll be happy.’ And he actually said, ‘Well, that’s all that matters, right?’
I’ve always been drawn to creativity and problem-solving, not just visually, but in all aspects. I see endless opportunities to make the world a better place through design. Whether it’s architecture, landscape design, or working in paperboard packaging, I’ve always wanted to use design as a tool for positive change. That affirmation has been the driving force behind my passion for working in this industry—to use design as a means to make the world a better place, and to be happy and fulfilled while doing it.
PPC: Why would you encourage someone to work in design for the paperboard packaging industry?
DA: In the realm of paperboard packaging design, we’re crafting solutions for products that fill our daily lives – from cereal boxes to pharmaceutical packaging. The versatility of paperboard as a substrate opens up endless possibilities for innovation. While I’ve worked across various materials like glass, plastics, wood, and metal, I find paperboard to have the most opportunities to make a meaningful impact.
Take, for instance, a tissue box. When any of us reaches for a tissue in a moment of distress, the last thing that we need is a struggle with the packaging and the dispensing mechanism. That’s where the magic of design comes in – seamlessly integrating function with human experience. So, if you want to change the world that we live in as a designer, work in the paperboard industry. The opportunities are endless to have a positive impact.
There are also numerous roles you can take on in this field. You can begin your career as a designer, but there are many opportunities to branch out into different roles within the industry, including sales, manufacturing, customer service, or management. Designers offer a unique perspective because they approach problems differently. Instead of relying solely on past experiences, they seek new ways to solve challenges, which often leads to breakthrough innovations. This mindset is crucial not only in design but also in business and manufacturing. So, my advice is simple: start as a designer, and your career path is entirely up to you.
PPC: What do you consider to be the most innovative trends or advancements in packaging design today?
DA: Today, packaging design is all about making products work better for people. We start by understanding what users need and how we can solve their problems. For instance, think about tissue boxes again. We want to make sure you can grab a tissue easily when you need it most, without any hassle. We also consider if our ideas are realistic and affordable to produce. With new technologies and smarter designs, we’re making packaging more inclusive and user-friendly. Paperboard packaging, which is recyclable and familiar to consumers, is leading the way. It’s about creating packaging that everyone can use and making sure it’s good for the environment too. So, expect to see more designs that focus on making life easier and better for everyone. Inclusivity, functionality, empathy, and safety are key in packaging design.
PPC: What is your favorite part of being a PPC member? How has the association helped you on your journey in this industry?
DA: My favorite part of being a PPC member is the sense of camaraderie and collaboration among packaging professionals. PPC provides a platform for industry professionals to exchange ideas, share best practices, and collectively elevate the industry. The association has been instrumental in facilitating networking opportunities, providing access to valuable resources, and fostering professional growth.
In particular, my involvement in the Design and Innovation Community has allowed me to forge valuable connections. I’ve developed a strong relationship with individuals like Pat Shields and Neha Mardi, and we have enjoyed each other’s company over the years. We often get together during PPC events, where we engage in open and insightful discussions. Collaborating with fellow packaging professionals in this community is truly one of the highlights of my career.
PPC: Why should packaging professionals get involved with PPC?
DA: PPC is an exceptional industry organization that drives progress across our entire field. I like to think of it as raising the water level for everyone, which allows us all to navigate the rocks, or challenges, more easily. By coming together and sharing our successes and best practices in a supportive environment, we collectively elevate the industry. Moreover, PPC ensures a safe and compliant space for collaboration, addressing concerns such as anti-trust regulations. Under the leadership of Ben Markens and Emily Leonczyk, PPC continuously evolves, fostering communication and growth within the community. It’s truly remarkable, and I’m extremely grateful to be a part of this association.
The Paperboard Packaging Council supports talented designers through our Design & Innovation Community and celebrates their work through our annual North American Paperboard Packaging Competition, viewed in the industry as the “Oscars of Paperboard Packaging”. We are grateful to all the forward-thinking designers that make packages more sustainable, accessible, and functional, allowing paperboard packaging to shine as a much-needed solution.
Learn more about how PPC can help grow your business, advance our industry, and provide enriching networking opportunities here.