Fuel your company’s 2021 growth strategy with key takeaways and resources from PPC’s latest virtual Spring Meeting!
PPC convenes leaders across the paperboard packaging industry twice per year—normally in person—to learn, network, share best practices, and grow together. For those who couldn’t attend our latest three-day, virtual event in March, here’s what you missed:
Get Ready for a Booming 2021
According to Spring Meeting speaker and world-class economist Alan Beaulieu:
- 2021 is going to be a good year; cyclical momentum is demonstratively positive.
- Now is the time to invest. Do not delay! You do not want to catch up to competitors; let them catch up to you.
- The consumer is in a strong position. There will be solid demand-pull on products in the coming quarters.
- Concern over government debt and spending are not a problem for today, and they should not dissuade you from planning for growth now or next year.
Resources
Want to know what’s coming down the line for folding cartons? Download our 2020-21 Trends Report!
Sustainability Amplified in the Post-Covid World
Sustainability consultants, David Feber and Daniel Nordigården from McKinsey & Co., shared that:
- Sustainability concerns will come back with urgency post pandemic; this increased interest in sustainability could be a headwind or a tailwind for paper and packaging, depending on the particular market segments you serve.
- Now is the time to take a step back, look at your portfolio, and make determinations about increasing or emphasizing sustainable elements. Be proactive and educate your teams and sales forces on sustainability attributes.
- While sustainability will be essential, it must also be considered and implemented within the context of other major trends like e-commerce and hygiene concerns. (See McKinsey’s new report for more information.)
Resources
AF&PA Design Guidance for Recyclability of Paper-based Packaging
McKinsey Report: Sustainability in Packaging: Investable Themes
Trust Will Get Us There
Leadership expert, David Horsager, reminded the industry to lean on organizational trust to grow and thrive in the coming years:
- Trust is a fundamental, bottom-line issue. Without it, leaders lose teams, salespeople lose sales, and organizations lose good people, relationships, and revenue.
- With trust, individuals and organizations enjoy greater creativity, productivity, freedom, and results.
- The eight crucial pillars for building trust are: clarity, compassion, character, competency, commitment, connection, contribution, and consistency. Choose one pillar and begin to improve your trust with one key audience today!
Resources
Trusted Leader: 8 Pillars That Drive Results by David Horsager
Get Learning: PPC Trainings & Events
Get Connected: We’re Stronger and Smarter Together
If you’re ready to connect and grow in the industry, PPC is a great place to start. Just look at these friendly faces! We asked our Spring Meeting attendees to share their #PPCMugShots, featuring the PPC mugs that came in their meeting care packages courtesy of Wilmington Paper Corp.
Did you attend Spring Meeting? To rewatch all of the speaker sessions, click here.