What’s Next for the U.S.?
Written by Ben Markens, PPC President
I recently had the privilege of attending the European Carton Makers Association‘s Annual Congress at the end of September, an event that offered a glimpse into the marketplace and political climate for paperboard packaging in Europe. The theme, “Circular Cartons & Beyond,” echoed the concerns and opportunities around sustainability we’re seeing in the U.S. However, as is often the case, Europe is leading the way in terms of policy and regulation that may set a global precedence.
One significant topic of discussion was the Packaging and Packaging Waste Regulation (PPWR), which calls for a reduction in the amount of packaging in the marketplace and bans unnecessary packaging. The latter portion is proving to be a challenge for carton manufacturers, as “unnecessary” is being broadly interpreted in such a way that secondary packaging like cartons for toothpaste and liquor are being eliminated. Such discussions have raised concerns about the value of packaging and the impact on the packaging industry. Indeed, it seems as if policymakers see packaging as a problem to solve rather than a value to society. It was disheartening to hear a European Commissioner repeatedly refer to our products as “packaging waste” instead of simply “packaging.”
A keynote speaker from Tesco, Europe’s largest retailer, did fortunately underscore the value of our products. He acknowledged the critical role that packaging plays in the supply chain to prevent waste and ensure product integrity. He went on to discuss that, while packaging is crucial, Tesco is committed to reducing unnecessary packaging wherever possible. The company has created a preferred materials list called RAG for their suppliers. Packaging materials are separated into three categories:
- Red: Not to be used as consumers cannot easily recycle.
- Amber: Agreement for use required – only to be used if approved by the Tesco packaging team
- Green: Preferred for recycling via curbside or store
In the RAG system, a standard folding carton will almost always fall under the green category. Foil laminated paper and barrier papers are falling in the amber category, while board laminated on both sides or with total plastic lamination greater than 10% is in the red category and may not be used. While paperboard is inherently sustainable and recyclable, Tesco’s RAG underscores our industry’s continued need to innovate in order to create plastic-free barrier solutions.
The European Carton Makers Association’s Annual Congress shed light on the evolving landscape of packaging regulations and sustainability initiatives in Europe. While regulation for a sustainable future is important, we must advocate for renewable paperboard packaging as a valuable part of that future. The discussions at the congress reinforced the importance of staying informed about international developments and working towards responsible packaging policy here in the U.S. PPC will continue to listen, learn, and keep our members informed. If you would like more information or want to get involved in PPC’s industry initiatives, reach out to Brian Westerlind, our Director of Industry Affairs, at brian@paperbox.org.