Industry, Community

PPC’s Story of 2024: Celebrating 95 Years of Leadership and Innovation

As we dive into 2025, we’re still energized by the milestones we celebrated in 2024—95 years of leadership, innovation, and a shared commitment to advancing the paperboard packaging industry. Last year was filled with moments that reminded us of the strength and ingenuity of our members, from groundbreaking ideas to collaborative triumphs. As we look ahead to the opportunities of 2025, we remain inspired by the legacy we’ve built together and are excited to write the next chapter of our story with all of you.

In 2024, the Paperboard Packaging Council (PPC) proudly celebrated 95 years of leadership in the folding carton industry, a milestone that reflects not only our rich history but also the momentum we’re building for the future. Our story began during one of the most challenging economic times in history. What started as small carton associations banding together to survive the Great Depression evolved into the unified organization we know today, representing the $12-billion paperboard packaging industry and leading the way forward.

Over the decades, PPC’s strength has always come from its people. The visionary leadership of former chairs paved the way for innovation, collaboration, and investment in the next generation. Because of their dedication, we are not only honoring our past but building a clear path for the future. Today, PPC is a vibrant community of leaders, innovators, and changemakers. With the contributions of C-Suite level executives driving industry transformation, student designers with bold, fresh perspectives, and industry veterans and emerging leaders working together to shape what’s next. Our membership represents the folding carton industry’s past, present, and future. We are the innovators of today, the mentors of tomorrow, and the stewards of a sustainable, prosperous future. Here’s to 95 years—and the next chapter of our shared success.

2024: A Year to Remember

Passing the Gavel to New Board Chair Stephen Scherger of Graphic Packaging International

At our Fall Meeting & Leadership Conference, we were proud to announce Steve Scherger, Executive Vice President and Chief Financial Officer of Graphic Packaging International, as the new Chair of our Board of Directors. With a wealth of experience in the paperboard packaging industry, Steve brings strategic insight and leadership that will help guide our future.

Laura Brodie, CEO of Pusterla US, concluded her tenure as Board Chair by passing the gavel, leaving behind a legacy marked by record-breaking growth. Laura’s dedication and vision have been instrumental in advancing our mission, fostering collaboration, and addressing key industry challenges. Her focus on nurturing emerging leaders and expanding opportunities for growth led to initiatives like PPC Next: Leadership Summit and strengthened our vibrant communities of interest. Laura’s impact resonates deeply, and her enduring contributions will continue to shape PPC’s future trajectory.

This year, PPC proudly welcomed new Board Members whose expertise and vision further strengthen our Board of Directors. Together, our Board is steadfastly committed to driving growth, fostering innovation, and achieving unparalleled success across the paperboard packaging industry.

“It’s inspiring to see the profound impact our engaged members have on the vibrancy of PPC. They are willing to put in the time and contribute – and it’s imperative that we acknowledge and implement ideas from the people attending our events and are engaged with every aspect of our association.” – Laura Brodie, Immediate Past Board Chair

Spring Outlook & Strategies Conference: Learning, Connection, and Inspiration

PPC’s Spring Outlook & Strategies Conference in Frisco, TX, was an unforgettable blend of learning, collaboration, and celebration.

An Epic Kickoff

We started things off in style at the Dallas Cowboys’ premier practice facility, the perfect setting for networking, engagement, and fun.

Celebrating Our Leaders

      • We honored our dedicated volunteer leaders and Safety Boxscore Award winners.
      • Plant tours at American Carton Company and Southern Champion Tray gave attendees a behind-the-scenes look at innovation and excellence in action.

Keynote Moments That Mattered

  • Mark Brothers (RRD) delivered smart tips for managing multigenerational teams through clear communication and inclusivity.
  • Trent Tucker (formally of American Carton Company) shared ACC’s growth story, highlighting how disaster preparedness and meaningful partnerships drive success.
  • Dr. Chris Kuehl (Armada Corporate Intelligence) broke down the economic landscape, helping us plan for what’s next.
  • Dan Felton (formally of AMERIPEN) urged us to get involved and help shape the future of packaging policies.
  • Lisa Ryan (Grategy) inspired us with ways to build positive workplace cultures and keep great talent.

The energy was electric, the insights were practical, and the connections were invaluable. Attendees left with new strategies, fresh perspectives, and a renewed drive to move our industry forward.

 

Fall Meeting & Leadership Conference: Celebrating Innovation

PPC’s Fall Meeting & Leadership Conference in Atlanta brought industry leaders together to shape the future of paperboard packaging. From bold ideas to big celebrations, it was a milestone event marking PPC’s historic 95th Anniversary.

A Call to Action

    • Steve Scherger, PPC’s Board Chair, kicked things off by urging the industry to embrace its “right to win” in driving a circular economy.

Key Voices and Insights

    • Vicki Strull (Tulane University): Showed how packaging creates emotional connections with consumers.
    • Mike Turner (European Carton Makers Association) & Abigail Sztein (AF&PA): Addressed critical legislation shaping the EU & U.S. packaging landscape.
    • Jeff Rosensweig (Emory University): Delivered an optimistic economic outlook to guide strategic planning.
    • Dan Ahern (GPI) & Pat Shields (Smurfit Westrock): Explored how AI is transforming packaging design.

Celebrating Innovation

    • The 81st North American Paperboard Packaging Competition highlighted cutting-edge solutions, from luxury cartons replicating leather to sustainable designs replacing plastic.
    • The Student Design Challenge wowed attendees as university finalists from PCAD, RIT, and CalPoly presented eco-friendly packaging concepts for fresh produce.
    • The future leaders spoke about the inspiration and excitement they felt seeing their work come to life and the valuable experience they gained from interacting with industry professionals. For many, the Challenge solidified their passion and desire to pursue careers in graphic design and packaging, emphasizing the tangible impact they could have by creating structurally innovative and sustainable packaging solutions.

Folding Carton Boot Camp

In 2024, our Folding Carton Boot Camps were a runaway success—both spring and fall sessions sold out completely. It’s clear these programs are essential for building expertise and innovation in the paperboard packaging community.

Demand has never been higher—don’t miss your chance to immerse your team in this impactful program this Spring!

What Makes Boot Camp Special?

    • A hands-on experience covering critical topics, including:
      • Windowing, rigid boxes, and automatic packaging.
      • Cold and hot foil, tooling, laminating, and more.
    • Insights from industry leaders who share their expertise and real-world knowledge.
    • Opportunities to network with peers who share a passion for packaging excellence.

 

2024 J. Edward Woods Scholar Award

Our annual Wood’s Scholar Award, named on behalf of the late J. Edward Woods, former CEO of Gulf State Paper Corporation, honors a passionate and enthusiastic member of the folding carton industry.

Nominated by his peers in February 2024, the 2024 Woods Scholar Honoree, Hayden Poirier of Southern Champion Tray (SCT), has made a lasting impression through his dedication and impactful contributions to SCT’s engineering department and has supported their continued growth. Recognized for his outstanding efforts, Hayden was awarded the opportunity to attend our Folding Carton Boot Camp earlier this year, where he further honed his expertise in paperboard packaging, solidifying his role as a leader and innovator in the industry. Congratulations, Hayden!

“Hayden is a key contributor in long-term automation planning. He’s helping shape the future of SCT through technical insights and new automation opportunities.” – Jeff Bruce, Engineering Manager (Chattanooga), SCT

Are you working with an emerging leader deserving of the Woods Scholar Award? Nominate them for our 2025 designation!

 

PPC Next: Leadership Summit: Empowering the Future of Paperboard Packaging

 

The inaugural PPC Next: Leadership Summit was a game-changer for our community. Hosted by RRD and sponsored by Sappi North America, rising leaders came together over three dynamic days to build connections, sharpen leadership skills, and tackle industry challenges.

What Attendees Gained

    • Actionable strategies to thrive in their roles.
    • A strong network of peers to lean on and collaborate with.
    • Renewed energy to drive innovation and sustainability in the paperboard packaging industry.

Key Highlights

    • Leadership Training: Teri Kinsella from Predictive Index MidAtlantic led insightful sessions to help attendees grow as leaders.
    • Sustainability Spotlight: Bakul Wadgaonkar of sponsor Sappi North America delivered an inspiring keynote on driving sustainability forward.
    • Industry Wisdom: Veterans like Bill Codo (Accord Carton Co.) and Ken Petty (Indiana Carton Co.) shared candid reflections and lessons learned.

Looking Ahead: The success of this first summit sets the stage for what’s to come—stay tuned for the second annual PPC Next: Leadership Summit in 2025!

“The enthusiasm and talent showcased at this inaugural event reflect a bright future for our industry. The commitment shown by this leadership cohort gives me great confidence that our leaders are ready to tackle the challenges ahead and drive innovation in paperboard packaging.” – Laura Brodie, CEO, Pusterla US, Former PPC Chair, ‘22-‘24

PPC at drupa 2024

PPC was proud to represent the North American folding carton industry at drupa 2024 in Düsseldorf, Germany—the world’s premier trade fair for printing and packaging technologies. After years of disruption, this year’s event marked a powerful return to in-person collaboration and groundbreaking innovation.

The “Olympics” of Printing and Packaging

    • Over the course of the week, we reconnected with global colleagues, explored cutting-edge advancements, and strengthened our shared vision for the industry’s future.

Key Themes That Shaped the Conversation

    • Sustainability:
      • The focus on reducing environmental impact was inspiring and tangible.
      • Innovations included recyclable and compostable materials, energy-efficient processes, and next-gen manufacturing techniques.
    • Automation & Digitalization:
      • Technologies enabling real-time data integration, connected systems, and streamlined workflows took center stage.
    • Workforce Optimization:
      • Tools and strategies to bridge skills gaps and improve operational efficiency were woven into presentations and demonstrations.

The Power of Community

    • Walking the halls of drupa reminded us how essential collaboration is to industry progress.
    • Conversations with professionals from around the globe offered invaluable insights, best practices, and renewed energy to move forward together.

PPC’s Commitment to Our Members

    • By engaging in emerging trends and technologies, we’re equipping our members with the tools and knowledge to stay competitive in an ever-evolving landscape.

drupa 2024 was more than a trade fair—it was a testament to our industry’s collective drive to innovate, adapt, and grow. Together, we’re shaping a future that’s sustainable, connected, and full of opportunity.

Industry Affairs

In 2024, PPC focused on providing industry affairs initiatives that will directly shape the future of paperboard packaging. We provided members with key regulatory changes and engaged in policy discussions to ensure the industry’s voice was heard. From tracking new packaging laws to addressing the evolving requirements of extended producer responsibility, we provided members with actionable insights and guidance to navigate these complexities.

Our Sustainability Task Force tackled pressing issues such as recyclability and compostability, helping members stay ahead of regulatory expectations and meet consumer demand for environmentally responsible packaging solutions. Through these efforts, PPC not only supported our members but also strengthened the industry’s position as a leader in sustainable, innovative, and compliant packaging solutions. Recently, we launched the State of Sustainability Survey, exclusively for PPC members, to better understand sustainability challenges and priorities. These insights will help PPC deliver targeted resources and advocate effectively for the industry. Stay updated on our Industry Affairs efforts by subscribing to our email newsletter here. 

Advancing Industry Knowledge with PPC’s Industry Benchmarking Program

Our partnership with Fastmarkets RISI delivered the 2024-25 Trends Industry Outlook & Market Data Report, providing members with critical insights into economic and consumer trends shaping the folding carton market. This exclusive member resource ensures our community is confidently navigating the evolving paperboard packaging landscape.

We’ve also expanded our Industry Benchmarking Program, enabling members to assess performance, set informed goals, and adopt best practices for greater efficiency and competitiveness.

PPC University (PPCU) Coming in 2025

Thanks to the focused efforts of our PPCU Task Force, we’re excited to share that significant progress has been made in advancing Folding Carton Boot Camp Online through PPCU. This initiative is a key step in delivering accessible, high-quality educational content, bringing the expertise and insights from our live events into a new, digital format.

We’re looking forward to launching PPCU content by the end of 2025—stay tuned!

TICCIT: A Member-Driven Movement

PPC’s commitment to sustainability shines through our TICCIT (Trees into Cartons, Cartons into Trees) program, which educates students nationwide on the renewability of paper and paperboard packaging. This year, with the support of our members, we saw a remarkable 40% increase in saplings planted from 2023 to 2024. Our members led efforts to teach young people about the critical role of trees, the many applications of paper, and the importance of fostering environmental awareness in the next generation.

Thank you to the members who hosted and participated in a TICCIT event in their local communities—your dedication to environmental stewardship and community education helps us build a brighter, more sustainable future.

Thank You to our 2024 Sponsors

As we reflect on an incredible year, PPC would like to extend our deepest gratitude to our sponsors for their invaluable contributions. Your support has been instrumental in making 2024 such a success—allowing us to host impactful events, deliver meaningful programs, and drive progress across the paperboard packaging industry.

  • Diamond Sponsor: Koenig & Bauer
  • Platinum Sponsors: Kallima Box by RYAM, Metsa, Bobst, and Sappi North America
  • Annual Meeting Sponsors: Heidelberg, Komori, Clearwater, Manroland

Student Design Challenge Sponsors: 

  • Smurfit Westrock
  • PaperWorks
  • Graphic Packaging International

Additional Sponsors & Partners:

  • WH Leary, Joe Piper, Roosevelt Paper, Baumer hhs, The Wilmington Group, Graphic Packaging International, Sappi North America, National Fiber, Dixie Pulp & Paper, Greif, Tamarack, and EUKALIN