Regroup, Recharge, and Respond: Key Takeaways from the Sustainable Packaging Coalition’s Advance Conference
By Tom Hendrickson, Industry Affairs Manager, Paperboard Packaging Council (PPC)
Last month, I had the privilege of attending the Sustainable Packaging Coalition’s Advance Conference in Boston. The event brought together hundreds of sustainability leaders from around the world to discuss the challenges and opportunities shaping the future of packaging.
The theme, “Regroup, Recharge, and Respond,” set the tone for three days of connection and collaboration. As GreenBlue Executive Director Paul Nowak explained, the conference provides our industry with the opportunity to regroup by convening leaders across the value chain, recharge through shared knowledge and inspiration, and ultimately respond with renewed purpose to the challenges ahead.
Brands Remain Deeply Committed to Sustainability
Among the standout presentations was one from Andrew Winston, a global expert on megatrends and sustainable business. In light of recent headlines claiming that major brands are scaling back on sustainability commitments, Winston set out to test whether this perception matched reality. His analysis of sustainability targets from 4,000 companies revealed that 37% of companies are increasing their sustainability ambitions, while only 16% are scaling back.
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Please note that this content is intended to serve as general information for the benefit of PPC’s members and DOES NOT constitute legal or business advice or guidance. Member companies should consult with their experts and advisors regarding the applicability of content to their products or operations.